For Taco Bell's 2025 Super Bowl campaign, the brand flipped the traditional celebrity-endorsement playbook. Instead of putting a commercial in front of millions, they invited millions to be in the commercial itself. The Live Más Drive-Thru Cam transformed ordinary drive-thru visits into a first-of-its-kind photo booth experience, turning everyday fans into Super Bowl stars. The installation toured five cities across the United States in December 2024, capturing authentic moments of Taco Bell fandom.

For this experience I performed the hardware prototyping, software development, hardware integration, and deployment of two archways to travel across the country.

1,784+ Pieces of coverage, on Vice, USA TODAY, AdAge, Fortune, and more
3,000+ IRL drive throughs
21.3B+ Earned impressions

For Google Next '24, Google partnered with McLaren F1 to demonstrate Gemini's real-time decision-making capabilities through an immersive racing game experience. Built entirely in TouchDesigner, the game placed attendees in the role of an F1 team manager making split-second strategic calls using practice footage from Bahrain International Circuit.

With dynamic sound design and time-warp slow-downs, players encountered decision points where they could consult Gemini for AI-powered insights on track conditions, tire strategy, and race tactics. Speed was critical—faster decision-making meant higher scores, rewarding both quick thinking and effective use of AI assistance. Attendees could play back-to-back rounds to improve their times, with a live leaderboard tracking the fastest strategists. The experience culminated in an award ceremony featuring a podium photo op and prizes for the top three scores, mirroring the spectacle of an actual F1 race weekend.

The project was developed in close collaboration with Google's brand team and the McLaren F1 team to ensure the questions and gameplay authentically reflected the complex, high-stakes decisions F1 teams face.

At two exclusive Google events in LA and Las Vegas, Gemini stepped out of the screen and into the real world as an AI-powered beverage concierge. Guests engaged with a custom recommendation app that went beyond typical drink preferences—asking about their day, their mood, weekend plans, and other personality-driven questions to surface unexpected pairings matched to their current state of mind.

In Las Vegas, the experience translated Gemini's conversational AI into a playful cocktail concierge, with each recommendation accompanied by a takeaway print explaining not just the drink itself, but what their answers revealed about them as people. In LA, the same AI-driven approach came to life in a café setting, turning beverage selection into a moment of personal discovery powered by Gemini.

As Senior Product Manager of Digital Signage at Alaska Airlines, the focus is on building the infrastructure that keeps airports running—leading a cross-functional team of engineers and product designers to develop custom in-house applications that power and control digital signage across the network.

The work goes beyond screens and systems. On-site user research studies in active airport environments have uncovered how agents actually interact with the technology in high-pressure moments, leading to new functionality that makes their jobs easier and operations smoother. From gate changes to boarding updates, the signage system has evolved based on real-world needs discovered through direct observation and testing.

The role sits at the intersection of product strategy, user experience, and operational reality—proving that even in corporate environments, human-centered design and technical execution can transform how people work.

Rapids is an immersive new media art piece that plays with the shifting perspective of information flowing through high and low resolution mediums in physical space. Using the Unreal game engine and Touchdesigner, the generative fluid simulation populates disks in real-time with buoyancy and physics, allowing them to float down the system representing a literal flow of data across the 40' long piece.

Spanning 40 feet across the top floor of LinkedIn's San Francisco tower, Currents illuminates the executive briefing center with generative visuals driven by the Bay's weather and tidal changes in real-time.

4 unique generative systems are scheduled to accent the mood and feeling of those who occupy this inspiring shared workspace.

To highlight positive customer experiences, Asurion commissioned an interactive installation in the lobby of its new headquarters in Nashville, TN.

Guests interact with 5 different animated stories using motion sensors, IR touch, and directional speakers. The stories manifest onto a warm, wood-clad wall, dimensionally profiling buildings of a town . This town's scene changes in real-time based the time of day, sunrise and sunset, as well as weather patterns and holiday events.

Now Arriving is an optimistic and surreal immersive interactive audio/visual experience.

This massive, transportable, interactive experience invites guests to call an 'elevator' from the facade of a modified shipping container. When the doors open, and the guest enters, the walls offer a rear-projected 360° view into fantastical worlds, then back to reality.

The Salmon People is an interactive installation curated by Matika Wilbur at Climate Pledge Arena that immerses the audience in the world of the Salmon. For thousands of years the Coast Salish people of the Pacific Northwest have organized their lives around the management and return of the Salmon People, who are considered relatives. The Salmon People urges onlookers to consider the human impacts on Salmon habitat and climate change.

Learn more about the installation:<br/><a href="https://www.smartsheet.com/the-first-residence">The Salmon People</a>

During the 2017 United Nations Summit, The Gates Foundation hosted an event to showcase the impact of humanitarian efforts around the world by showing how the world is getting better.

Four digital interactive books were created for attendees to engage with and learn about the positive changes made by advancements in vaccines, agriculture, education, and more. These massive tomes were projection mapped from overhead, and offered 12 areas of tap interaction to display stories, facts, and media.

A multi-room activation was created for Westworld season 2 for guests attending San Diego and New York comic-con. Two player pianos from the early 20th century were converted to accompany the experience.

One piano lived at the guest signup where guests could use a local website to request songs and find hidden easter eggs. The other piano lived within the experiences recreation of the mariposa saloon where guest relaxed at the end of the experience.

Rose is a self guided meditation experience with 8 different scenes of generative visuals and engaging audio. It was built to help individuals decompress and better reflect on their lives in the current moment and understand how to process and deal with emotions.

The audio-visual experience creates a moment of solitude and presence through a 20 minute session.

To accompany the release of Deschutes new hazy IPA, multiple interactive installations were created. A 15' cloud installation was hung at its flagship brewpub in Portland, OR. When beer started flowing from the taps below, the cloud simulated thunder and lighting with audio and light sequences.

For the video campaign a custom mobile shower was created to pump real beer out of a larger than life can through an overhead shower head to simulate beer raining from above.